iFarm Strengthens Underwriting Team with New Appointment

At iFarm, we are committed to giving brokers access to deep expertise, responsive service and flexible farm insurance solutions. To strengthen that promise, we are delighted to welcome James King to our specialist agriculture and rural underwriting team.

James joins us from Geo Agriculture, where he built more than a decade of experience across both farm and motor classes as a Farm Underwriter and Senior Motor Underwriter. With 13 years underwriting experience and a proven track record, James brings not only technical knowledge but also a sharp understanding of broker expectations.

His remit at iFarm will be to support brokers underwriting new and existing farm and motor business, reinforcing our cross-class underwriting strategy, which covers Farm Combined, Farm Focus, Property Owners and Farm Motor products.

By blending online accessibility with specialist underwriting expertise, James strengthens our strategy of delivering excellence across the UK farm sector. Lee Ellis, Head of iFarm Underwriting, believes James is a fantastic addition to iFarm and is looking forward to the future with James on the team.

Lee said, “His long tenure in agriculture insurance and diverse skill set will prove highly valuable, as we execute our strategy to strengthen underwriting capacity and maintain our reputation for best-in-market service standards as we grow.”

With James on board, iFarm continues to expand its capabilities, ensuring brokers and their clients benefit from the very best in farm insurance expertise and support.