About us

It’s okay for sheep to follow the crowd. But that’s not how we work.
We break new boundaries and take the lead in delivering market firsts for our broker partners

Always listening. Always growing.

We believe our success has been built on an unwavering commitment to listen to our brokers. We launched the sector’s first-ever quote, buy and bind facility because they asked for it. And that’s seen us grow from an ambitious three-person start up, to a team of 26 in just seven years. We’re privileged to work with over 170 brokers across the UK and write over £20 million in GWP every year.

Leadership team

Our leaders have been handpicked for their deep sector experience and a continual commitment to service and innovation. Because standing still in the field doesn’t work for anyone.

Lee Ellis

Head of IFarm



Our Farm

We don't just write Farm, our home is a Farm. City life just isn't for us, after all, most of our team hail from a farming family. We're proud to call Northallerton home and just love being in a rural setting.